Open to new ventures

Alex Ryabov
Digital Growth
Executive

15+ years in digital advertising, performance marketing and online entertainment. I scale products, teams and high-growth digital ventures — from PPC campaigns to running an iGaming operator as CEO.

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Location
Limassol, CY
Experience
15+ years
Focus
Growth · Strategy · Acquisition
Languages
Russian · English
01 — About

From PPC to the C‑suite

Executive with 15+ years across digital advertising, performance marketing and online entertainment. Built the career end‑to‑end — from running PPC accounts to leading an iGaming operator as Chief Executive.

Headed performance marketing at Wikimart (one of Runet's largest e‑commerce projects) and digital advertising at Social Discovery Ventures. Spent nearly nine years as CEO of an iGaming company, scaling product, marketing and teams in a high‑velocity vertical.

Now based in Limassol, focused on scaling products, teams and high‑growth digital ventures. Open to advisory, board and executive roles.

02 — Experience

A 15-year arc through digital

From running individual ad accounts to running a company — same obsession with measurable growth, different altitude.

  1. 2016 — 2025 · 9 years

    Chief Executive Officer

    iGaming Company (NDA)

    Led the company end-to-end through nearly a decade of growth. P&L ownership, product strategy, marketing, organization design and scaling teams in a high-velocity regulated vertical. Joined as CMO before stepping into the CEO seat.

  2. 2015 — 2016 · 1 year

    Head of Digital Advertising

    Social Discovery Ventures

    Owned digital acquisition across the portfolio of social discovery products. Budgets, channels mix, creative testing and analytics for a global user base.

  3. 2012 — 2015 · 3 years

    Head of Performance Marketing → Specialist

    Wikimart

    Grew from PPC specialist to Head of Performance Marketing at one of Runet's largest e-commerce projects. Owned the full paid funnel across Yandex.Direct, Google Ads, paid social and programmatic.

  4. 2011 — 2012 · 1 year

    PPC Specialist

    JCat

    Launched and managed paid search campaigns across multiple verticals. The hands-on foundation everything that came after was built on.

Education
Mendeleyev University of Chemical Technology of Russia
Specialist, Polymer / Plastics Engineering · 2006 — 2011
RMA Business School
2012 — 2013
Languages
Russian — Native
English — Professional working
03 — Skills

What I bring to the table

Growth Marketing

  • Full-funnel acquisition
  • Performance marketing
  • Customer acquisition (CAC/LTV)
  • Retention & monetisation
  • Creative testing at scale
  • Affiliate & CPA networks

Digital Strategy

  • Go-to-market strategy
  • Product positioning
  • Channel & portfolio mix
  • Competitive analysis
  • Unit economics
  • Investor & board reporting

Channels & Platforms

  • Google Ads · Yandex.Direct
  • Meta · TikTok · paid social
  • Programmatic / RTB
  • SEO & content
  • Influencer & partnerships
  • Web & app analytics

Leadership

  • CEO / C-level execution
  • Building & scaling teams
  • P&L ownership
  • Org design & hiring
  • Stakeholder management
  • Coaching & mentoring
04 — Contact

Let's build the next growth story together

Open to executive, advisory and board roles, as well as selective consulting engagements with high-growth digital ventures.

Email
mr.aleksey.ryabov@gmail.com
LinkedIn
/in/ryabovaleksey